Have you ever wondered why the Netflix thumbnails for your favorite movies and TV shows change so often?

The company is obsessed with figuring out exactly what kinds of visuals you will click on. And, thanks to generative AI, that obsession is going to spread.

Two of the largest digital ad platforms in the world — Google and Meta — have loudly voiced their enthusiasm for artificial intelligence. Google is itching to use its generative AI platform to create ad campaigns that rival those made by advertising agencies. Companies that want to advertise on the platform will send in specific visuals and text that the AI can “remix” to create ads that are targeted toward specific viewers.

Meta, according to CTO Andrew Bosworth, is looking to do something similar across Facebook,  and W

Generative AI is bulldozing through every industry possible, and the world of advertising and brand marketing isn’t immune. Startups are popping up that promise to create flawless ad copy and brand design fast, and at a fraction of the price and time it would take people to do that work.

But generative AI adoption in content is still nascent, and venture firms need to make a split-second decision: Should they hop on this fast-moving train with the hope of making it to paradise, and hope it doesn’t crash along the way?

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