Steve Reiss from The StylistNews.com interviews Bill Furlong, CEO and Founder of SquareStack, the Business Apps Command Center for Small Business. Bill is a Serial Entrepreneur and also serves as an advisor to, and investor in, a variety of early and mid-stage technology companies. Bill is a founder of B2BWorks, sold to LSF Interactive in 2010, and Bizo, which was acquired by LinkedIn in 2014.

SR: Our focus is on apps, let’s talk about how their use has changed small business.
BF: It’s hard to run a successful business now without taking advantage of technology, especially post Covid. Customers and many business owners had to adapt to the new remote working environment. Zoom and Slack are now verbs. And while most small businesses were already using software like Quickbooks, doing online banking, marketing with social media and tracking their analytics, in less than a year most have pretty much doubled their investment (both time and money) in technology.
The Cloud has made software very affordable and accessible to small business – giving them many of the capabilities only large companies once enjoyed. And technology innovators are popping up in all industries – including the salon market – with market-specific opportunities to automate. There are over 500,000 SaaS (software as a service) tools (business apps) for small and medium businesses now, and our focus is helping those small and medium business owners manage, make sense of, and optimize them.

To read the complete interview, click here.

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